An Asian based branding agency bringing international experience and standards fused with local knowledge and understanding to design effective and relevant solutions.
The previous range was highly fragmented and had no distinctive brand colour. The re-design created a solid range look and feel.
A very young feel was required for this range. Simple illustration and product images integrate to bring the personality and interest.
Each range has a unique shape that relates to the product. This helps to make the the brand work in harmony with the variant colours.
Malaysia’s number one. Prego is all about using quality real ingredients in products that are easy to prepare. The design and photography convey these messages and create a strong range look.
Nescafé in Vietnam has always been known for 3-in-1 instant coffee. Upon entering the Roast and Ground segment of the market, where 100% real coffee is prepared with a filter, it was essential that the point of difference was communicated to the consumer.
The whole pack becomes the ‘Phin’, the traditional Vietnamese coffee filter, to reinforce the 100% real Vietnamese coffee message.
Indonesia’s number one cookie and available all over South East Asia. A new design bringing alive the homestyle and natural story. A flexible and modern architecture holds the range together.
How to get natural cues and the on the go message into one simple design which can work as a range? We make the elements work harder and do more than one job. A scene is created which carries all the relevant messaging in the most efficient way.
Chocolate Bites with various centres. A unique branding shape communicates the product, colour for flavour and strong, clear product images.
To Celebrate Malaysia hosting the South East Asia Games and Asean Para Games, Milo engaged us to create a series of graphics. Several Malaysian athletes were to be featured in the campaign.
We created a look that used Milo’s existing brand assets in conjunction with the SEA Games graphics particularly the 45° angle and coloured stripes. A photography style was developed, using 45° motion lines. The coloured lines were used to carry information on the athletes. Gold was added for a special and winning feeling.
A completely new product sold in the Middle East. A coffee flavored premium candy. The feeling of real coffee cues was integrated into an ownable brand stye and an indulgent, appetizing range was created. The first batch to market sold out immediately.
A new global offer for Lee Kum Kee – Asian Twist. The product is intended to be added to any food and create a taste of Asia. A name and identity were designed symbolising the fusion of flavors and the interesting twist that it adds. The strong architecture allowed a range to be easily created.
Cocowater is a natural electrolyte which is a healthier choice that artificial sports drinks. Teaming up with the famous Ironman race franchise, a design was created to bring this alive. With natural cues such as abstract palm trees and ocean waves a relevant energy is created.
