This was a challenging project. We had to bring alive a unique proposition of a mix of yoghurt, milk and real fruit juice. It also needed appetite appeal, shelf standout and to include lots of other mandatory information and logos on a very small pack. The resulting design combined the messaging perfectly to achieve these goals.åç
O’ Smart Natural Mixers
O’cean wanted to expand from mainstream beverages to premium mixers. To assert the elevated status, a minimalist approach was adapted and a new brand, O’ Smart Natural Mixers, was created. The end result exuded simplicity, elegance, iconicism and sophistication.
Cobra Energy Drink
The best selling energy drink in the Philippines, sold in RGB and PET bottles. Expansion began in Myanmar. The export product however was sold in cans. Unfortunately once put into a can, the existing design behaved very much like a carbonated soft drink and it was very unclear what the product actually was. The challenge was to inject much stronger energy cues, whist still maintaining the link with the original design. We were challenged to create boldness, relevance and modernity that would appeal to a contemporary international market.
C2 Immunity
C2 Immunity is a completely new offer. A product that has scientifically proven immunity boosters was a tactical launch during the pandemic. It needed to stand out as the premium offer versus the full range, all of which was also designed by us.
Slai O’Lai
Slai O’Lai belonged to the premium segment of biscuits for Mayora. Its previous stature didn’t give justice to its premium price point or its vision to be a vibrant, youthful and a progressive lifestyle brand. Our task was to bring these values to the forefront of the work and help the brand fit with their campaign ‘color up your day’.
Nestle Tet
A wholistic campaign that included Packaging, Key Visual, Billboards and Point of Sale Material. The big idea that held it all together came from the lucky new year messages written in traditional brush calligraphy by the ‘Ong Do’. He is a symbol of Tet, an old man dressed in traditional red robes.
Saigon Gold Beer Limited Edition
A limited addition for Tet, Vietnamese New Year. The gold box and can oozed premium gifting cues to give a special seasonal feel.
The design is reminiscent of gold bullion. Gold denotes prosperity for the new year and the premium finishes we selected allowed this to deliver fully.
Cadbury Zip
A Dynamic and youthful feel was created for this chocolate bar. Chocolate indulgence with crispy wafer were the product truths brought to life.
Kinh Do – Fresh Breads and Cakes
A full range project with various sections. Over 30 products in total. A strong architecture with great photography was created for a natural freshly baked feel. Colour coding navigated the ranges: Sweet Bread, Plain Bread, Savory Bread and Cakes as well as the individual flavours.
The old designs were extremely inconsistent. Even products with the same range looked different. That is now rectified.
Chiko Masterbrand
Chiko is the market leader in eclairs and toffees in the Middle East. We embraced this huge responsibility of contemporising a very well established brand. We ensured the migration from previous to new was logical and did not alienate current consumers. The end result typified a bold and consistent brand-first architecture implemented in domestic and duty free channels.
The logo was updated from an old fashioned and meaningless design. The new design resembles a candy wrapper opening, with excitement and fun bursting out. A strapline ‘Unwrap the Fun’ was created to work in harmony with this design.
The range was harmonised under the master brand whilst still allowing the much loved brands to retain their personalities.
A step up version was created for travel retail sales. Metallic inks, matt finishes and stand up pouches added to the experience.
Once the core range was finalised, a number of power brands also needed to be designed. These have a bigger personality and Chiko becomes more of an endorser
A gifting range was created under the sub brand Funsations. These were close enough to be linked to the masterbrand, but had added speciality for the occasion.
A further range was designed firstly destination specific, this one was to be sold exclusively in Dubai duty free. The range also accommodated special occasions like Valentines Day and Christmas.